Tips to reach new clients and businesses

How can you get more people to buy your products and services? These tips can help you attract new customers and grow your business.

Design with Ease

Every layout comes with the latest social features built in. Readers will be able to easily share posts on social networks like Facebook and Twitter, view how many people have liked a post, made comments and more.

Create Relevant Content

You’ll be posting loads of engaging content, so be sure to keep your blog organized with Categories that also allow readers to explore more of what interests them. Each category of your blog has its own page that’s fully customizable. Add a catchy title, a brief description and a beautiful image to the category page header to truly make it your own. You can also add tags (#vacation #dream #summer) throughout your posts to reach more people, and help readers search for relevant content. Using hashtags can expand your post reach and help people find the content that matters to them. Go ahead, #hashtag away.

Stun Your Readers

Blogging gives your site a voice, so let your business’ personality shine through. Are you a creative agency? Go wild with original blog posts about recent projects, cool inspirational ideas, or what your company culture is like. Add images, and videos to really spice it up, and pepper it with slang to keep readers interested. Are you a programmer? Stay on the more technical side by offering weekly tips, tricks, and hacks that show off your knowledge of the industry. No matter what type of business you have, one thing is for sure - blogging gives your business the opportunity to be heard in a way in a different and unconventional way.

Follow Up With Former Customers

Customers may stop buying from a company for any number of reasons – their needs have changed, prices are better elsewhere, getting through to customer service was a nightmare, or they had one too many frustrating website experiences, to name a few possibilities. Nevertheless, hang on to their contact information and use a situation like a 50% off sale, new product features, or website enhancements as a reason to re-engage.

Another idea: Reach out to former employees who have since moved on to another company.

Update Your Online Presence to Keep Prospects Engaged

Studies show first impressions are formed in a matter of seconds. That’s why it’s imperative to put your best digital face forward, be it your website, your marketplace page, social media, or anywhere else online.

Among the possible updates, you may wish to redesign your site, refresh web pages and content, enhance page-loading speed, simplify the checkout process, and add new features that make it easy for potential customers to get in touch.

Attend In-Person Events to Identify New Customers

Whether it’s an industry conference, a local Chamber of Commerce or city council meeting, or a business Meetup gathering, in-person events provide an unparalleled opportunity for small businesses to meet potential new customers. Bonus points if you can be part of a panel, lead a seminar, or sponsor a booth if your budget permits.

With larger events, merely being on-site can be beneficial – and a cost-effective way to meet prospects. “You can find out when the events are and just be in the hotel when they happen. You can camp out in a coffee shop or in the lobby,” Walker says. “You want opportunities to be where your customers, and potential customers, are. Go where you can see the most people at the least amount of financial investment.”

Philanthropic and charity events are another avenue for meeting prospects, providing they align with your company’s and customers’ values, Walker notes. You may even consider hosting your event, such as a wine and cheese party celebrating your store’s grand opening.

Get Inspired

To keep up with all things Business, including professional tips and interesting articles, head over to the resource center or enroll in one of our courses. You may even find yourself inspired to start crafting your own blog, adding unique content, and stunning images and videos. . Good luck!